Do things have to change? It has become almost inane how we tread through the Social Media jungle to try and get people to like our products or services.
How hard have you worked to get a few more likes on facebook or a extra followers on Twitter.
What have you really achieved in the form of extra business and has it given your brand better Kudos?
I came across an article that asks very interesting questions and you may have to ask the yourself 'Am I spending my time wisely'?