Online video is becoming more sophisticated and clever. There have been several extremely smart and witty campaigns using online video enabling the viewer to put in their own name/photograph and generate a complete short film.
These have had a viral impact on the internet attracting millions of views thus creating huge interest in either the products or services being advertised.
Here is one very clever uses of video that not only hold your attention but require some form of interaction. This is a You Tube video that promotes Tippex – You know the fluid we use to use when we made mistakes on a typewriter!!!!! Well the product has advanced with the times along with their promotional video work.
This does require interaction – the thing is you will want too because it is such great fun.